Hi! I'm Nicole, a digital content strategist and storyteller.
With 10+ years of experience across digital marketing, influencer campaign management, e-commerce, and publishing, I’m an expert at crafting cohesive, compelling brand narratives, using customer insights and data analytics to inform content and storytelling, and developing strategic, cross-channel marketing programs.
After completing a B.A. in English and receiving my certification in Fashion Merchandising and Design, my foray into the world of publishing began at Canada's top national publications, including The Kit, Flare Magazine, HELLO! Magazine, and Chatelaine.
From there, I transitioned into influencer marketing, having had the privilege of collaborating with brands such as H&M, Bacardi, Maybelline, Revlon, Nike, and more.
These days, my 9-5 involves leading the development and execution of strategic content marketing programs and large-scale international campaigns, as well as supporting partnerships with the world’s biggest fashion retailers.
